Lance Austin


Sunday, February 06, 2005
Toxic Free World

Build Your Own Business? What to look for...

My name is Lance Austin. I am a fitness, nutrition and Wellness advocate, author and owner of the site www.AbsForLife.com. I am also an entrepreneur, motivational speaker and advocate of personal lifestyle development. An incredible way to expand and integrate wealth and positive growth into life is through, with and building your own business

The Direct Selling Association tells us, through statistics, just why Network Marketing is going to create incredible wealth for many, many "Average Joes" out there who are savy enough and bold enough to take those first steps and become Pioneers in this industry. The stastics are very encouraging to say the least.  Multi-Millionaires will be made.  Want to be one of them?

The DSA reports that between the years 1993 and 2001, around 18,000,000 (18Million) new reps joined the ranks of Network Marketing. The projections for 2001 to 2011? Astonishing: over 200,000,000 (200Million!) new business owners (called reps) will be coming into this industry. I'd say that these were pretty good numbers to be "in front of", wouldn't you? 

Did you note the growth?  I just want to point it out again...

A rate of business growth over over TEN TIMES the previous period of time.  That is truly and absolutely unbelievable.


So, we can probably (or should) agree that creating your own business in the Networking industry is a very good idea. Whether you have a full time job (otherwise known as a j.o.b., as a great mentor of mine would call, "just over broke"), are a student, already a successful business owner (possibly brick and mortar, or conventional retail) or are even retired, this industry can change your life and your family's lives for the better.

What do you look for? That is the 200,000,000 potential-downline-population "question".

As a fitness advocate with 
www.AbsForLife.com, as a family man, as a spiritual and personal development student, but specifically, as a Realtor, I worked with a client a few years ago that chose me and my services to list his home to sell. 

This home was almost 7,000 square feet of pristine renovation of an early 80's design, shaped in a horseshoe that opened to a lap pool and intricately designed courtyard with every wall connected to that courtyard opening to the pool. 
 
The lot was around 3.5 acres of manicured lawn, with a riding stable in back for a horse or two, and a paved driveway that encompassed the entire property. In a word, it was a magnificent piece of property. All of this sat inside the city limits of the exploding metropolitan city of Austin, Texas.

I never ask clients what they do for a living, so I went about my business, as usual. Every time, without fail, that I visited the property, be it morning, afternoon or evening, my client was playing with his 5 year old daughter, lounging around in his shorts and silk shirt, simply enjoying the life that he had built for himself and his family. I was curious, even envious; however, I did not ask him exactly "what" he did for a living until one fateful day...

I had put over 300 miles on my trusty work-horse diesel Jetta that particular day and had more than one aspect of adversity that had beat me up just enough to make me pretty darned unhappy. Ever feel like that? I showed up to my client's home around 6 p.m. with, for dramatic purposes, hair astray and shirt tail pulled out over one loop of my slacks. I was not in a good mood, to say the least. 

When he answered the door and got a look at me, he asked me if I was all right. On the spot, before I entered his home I blurted out, "What do you do for a living?" He laughed, invited me in, and took me into his office. He offered me what I will consider the very best business advice of my life that day.

I won't share numbers, but let me assure you, this gentleman had become a multi-MULTI-millionaire through his efforts in Network Marketing. I had met one of the true "giants" in the Network Marketing industry. 

He told me he had been an overworked sales rep, similar to my own background, before he became involved in the Networking industry. He had one set of kids that were in high school and college, which he did not see enough as smaller children, and he had his 5 year old daughter that he spent most of his time with now. Even though it is taboo to put this word out there in this industry, he had flat out become rich in building business through Network Marketing.

It was his advice that I wish to share with you now.

This Network Marketing Giant told me that there were 4 (FOUR) variables that had to be in place for you to become financially independent in this industry. He said that you could do "very well" if the first 3 were securely in place, however, it was the 4th variable that could make you amazingly wealthy, even allow you to become a Millionaire, as he had.

Variable Number 1 - The Company: The Company had to be solvent and solid. It had to have a proven track record of sincerity, good faith dealing, honesty and business growth. At its core there had to be a Mission and absolute desire to be the very best of the best, what is called "Best of Breed", not only in products or services offered, but in the realm of opportunity, support and training. In other words, the Company had to have the reps' best interest at heart and strive to offer each business owner the tools that would allow him/her to grow into success; which leads to the next variable.

Solid research into the Company is warranted. What is the Company's track record? How do current representatives view this company and listen past the hype and into the heart of what that rep really thinks and believes.

What about a Start-Up? We will get to that in a minute...

Variable Number 2 - The Leadership: The characteristics of the Leadership had to be almost identical to the Company. Those in leadership positions had to have a proven track record of success. More importantly, the leadership had to have, at its core, the desire to support their representatives and offer the very best in training, personal development, support, tools and guidance. 

The Leadership had to be "present". There is an ancient proverb that states with clarity, "When the Student is ready... The Teacher will arrive." The Leadership had to be not only accessible, but active in their pursuit of empowering reps with the ability to grow through Personal Lifestyle Development. 

Their responsibility ends with their "Leadership".  To clarify: The ultimate success of a representative lay at his/her own feet (see/absorb the quote just noted above until it is committed to both memory and saturated within your entrepreneurial soul). The Leadership had to be equal with the Mission of the Company, and offer each business affiliate the ability to become successful through consistent, persistent and diligent "plugging in" to the system actively taught by the Leadership.

The true definition of a Leader is "one who empowers others to become the very best that they could become if they apply themselves with absolute conviction and unwavering desire to grow." To put it simply, a Leader leads. A Leader not only talks the talk; but a Leader walks the walk.

Variable Number 3 - The Product(s): This is the interesting variable. Based on what this Multi-Millionaire told me, this variable was the "least" important... IF the 4th Variable was present. Before we move onto that all-important variable, let's explain this one a little, although the next variable will really "tie it together".

The Product(s) had to be at least "above average", but if they were "Best of Breed", obviously you had more of a chance to succeed. There are many companies out there that I would refer to as "cookie-cutters"; many companies offering something very similar to another but with their own twist. 
 
There are HUGE companies that make loads and loads of money with very average, even below average, products.  Look at the giant of GIANTS, WalMart.  Enough said.

The bottom line on products is this: Are they consumable and does the population have a desire to purchase them? The products need to be consumable for a very obvious reason. You want ongoing sales to a consumer base. And, if that consumer base truly loves your product(s), you will more than likely gain additional income, over time, simply by your consumers sharing your products with those around them.

Variable Number 4 - The Money Variable, TIMING and POSITIONING: You may have heard the term "Ground Floor". There is, according to the Multi-Millionaire I was listening to, an absolute correlation of choice of Company to success of rep, by WHEN you get involved with the Company

Think about it. If you have ever been involved with a company or you are perhaps now listening to various pitches (and, let's face it, they all SOUND GOOD, don't they?) of "why" you should join "this" or "that", you have heard or will hear the following: " 'So-n-So' made THIS MUCH money in this company! He/She is earning THIS MUCH residual income per month and He/She has THIS MANY people in His/Her organization!" 
 
Sound familiar?

WHO are they talking about? They are, in most cases, talking about those that came in at the BEGINNING of the venture. The Multi-Millionaire explained to me that the Beginning could be defined as getting involved within 2 years of a company's Launch

Does this mean that you should not join the Company that is 8 or 10 or 20 years old that have plenty of "those stories" to lure you? Not necessarily... but, the older company better have plenty of "opportunity" left for you and your own business! 
 
In the same regard, would you want to join the Company that is a Start-Up, when who knows if it will be around in 2 years? Maybe not.  You just have to do your research.

Let's tackle the latter point first. How do you get around the negative aspect of being in on the Ground Floor, in the Beginning, which obviously begs the question: Will the Company be around long enough to become viable and offer explosive growth? The key is... the first three variables!  And... FUNDING. If the variables are in place, the start-up (or young) company must be well funded.

Obviously, the first 3 Variables apply succinctly to this point. Can the Company maintain its Vision and Mission without having to "fund itself" through the representatives autoship or monthly volumes? If the Company is built on a shoestring budget, I would (personally) run the other way. 

There is another factor that is involved with Timing and Positioning: New Category of Product
 
Now, I can explain how the Product ties into this variable. You can be looking at a solvent, debt-free company that is 5 or 10 years old that has integrated, and are the first (which I believe is the true key to success) to integrate a New Category of Product. 
 
And, these do not come along often.

If you are lucky enough to find a solvent company that is introducing to the market a New Category of Product, you can hit a home run. Why? The Timing and Positioning could not be better.

The Perfect Opportunity?

Does it exist? Sure.  But, they are elusive.

Fear is the mind killer. Fear can destroy even the best opportunity for the budding, or even seasoned Network Marketer. But, that is another subject.

Another mind killer - Arrogance.  "Oh, I know of those 'pyramid' things..."; "I've tried that before... doesn't work..."; "don't be stupid... get a real JOB..."  Heard (or thought!?) these statements before?  Don't listen.  Just ask my Multi-Millionaire client.  [He's laughed all the way to the bank for many, many years]

So, what is the definition of "The Perfect Opportunity", as it applies to these 4 Variables? Well, you can create your own. I will give you mine here:

A young company that is well funded that is either heading into its launch or is within 18 to 24 months of its official launch is key. This company's product line must be both consumable and "best of breed"; there must be a need. The leadership must be not only proven, but willing to get into the trenches to lead by example, to offer the support you will need to build towards success. And, don't forget the "new category of product".  If you can find The Company that fits each of these Variables without manipulation of these Variables (in other words, don't contrive that a company fits the bill; be absolutely honest with each point of examination), get onboard and don't look back. 
 
If it is an "older" company... make sure that there is still plenty of room for business growth and that their products are very unique and set themselves apart in industry.
 
Furthermore, strive for and towards perfection in your own Personal Development and Growth. Do not ever be so arrogant to think that you have arrived or that you are all that. There is always room for improvement and one should always wear the hat of Student, even if you have become the Teacher. However, this point remains for yet another article of interest. Stay tuned for more to come, and/or feel free to contact me directly to discuss. 

One more point: If you contact me to pitch me; I am virtually "unrecruitable".  So, please make sure that the company covers the bases on what I've just laid out as "the perfect opportunity"! I'm always open to suggestion for research. However, I absolutely have lived and breathed the belief in the variables just presented and know I not only have, but offer a home run with what I am currently building. Contact me to learn more.  We are looking for hungry leaders.

Regardless of what you "do", if you will apply these 4 Variables in your quest to truly examine and research the company or companies that you are considering, you have a much better grasp of taking the emotion out and can become more capable of applying proven aspects of calculated risk that just might point towards ultimate success. Because, let's face it, going into business for yourself is a risk. 
 
But, listen to this...  (really listen).  
 
Nothing ventured, nothing gained.  What have you got to lose?  Regardless, you can always go back and continue to make your employer money, right?
 
Going into business with those that have a vested interest in your success, that offer support and a company that covers the bases of each of these 4 Variables, gives you every opportunity to achieve that ultimate success for you and for yours.

The Bottom Line is this:  "If it is to be... It is up to ME."  This is your life.  Live it to the fullest; or, simply keep punching that time clock, look forward to retirement and that pitiful social security check and waste money each week on the lottery.

YOU CAN DO IT.  Just ask ask a certain, average, overworked sales rep who became my client in real estate a few years ago and still laughs all the way to the bank.


Many blessings and prosperity to you and yours,
Lance Austin
www.AbsForLife.com
512.297.5124 
 
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